With a background as a barista and a deep passion for coffee, I had the pleasure of working with Nespresso to support their PR team. In this role, I managed day-to-day PR activities, including writing and distributing press releases for new products and campaigns, handling media requests and overseeing the ambassador program.

Beyond daily operations, I worked on different projects such as the collaboration with Chiara Ferragni and the launch of Nespresso Vertuo. Additionally, I helped establish the annual ambassador program, where my team and I selected a group of Dutch content creators for year-long partnerships, leading negotiations and overseeing the program’s execution.