For consumer tech brand Nothing, I worked alongside a dedicated team at BAAS Amsterdam on launching the Nothing Phone (1) and Nothing Ear (Stick) in the Netherlands and Belgium.

For both launches, I contributed to crafting compelling press releases, managing the product review program for top tier journalists, and driving leadership profiling by securing interviews.

Our strategic PR efforts resulted in widespread media coverage, with reviews and publications in major news and tech outlets, including Nu.nl, AD, De Telegraaf, Volkskrant, HLN, Tweakers and TechRadar.