For three years, I worked on multiple projects for the A’DAM Tower in Amsterdam on behalf of BAAS Amsterdam. A’DAM Tower is a creative hub and city hotspot, home to sky bars, nightclubs, event spaces, and an observation deck offering breathtaking views of the city.

My work for A’DAM spanned a diverse range of projects, including PR for their Amsterdam Dance Event (ADE) program, the reopening of nightclub Shelter and sky bar & restaurant Madam, the New Year’s fireworks and drone show for charity, the launch of A’DAM in Concert and the annual Pride campaign. For all these projects, I was primarily responsible for media relations, securing coverage in Het Parool, ANP, Cosmopolitan, LINDA, Hart van Nederland, AT5, De Telegraaf and more. In addition to PR, I also supported with influencer marketing for some of the projects and handled the guestlists for launch events.