Happn
Since 2025, I’ve been working with dating app happn to strengthen their media presence in The Netherlands and introduce Dutch audiences to their Disconnect to Reconnect strategy.
I use research among Dutch singles to uncover culturally relevant insights that drive creative campaigns. These insights are translated into targeted press materials and pitched within my media network to secure impactful visibility for happn in the media.
Below you’ll find a selection of the projects I’ve launched for happn so far.
For happn’s Disconnect to Reconnect campaign, they took dating offline with the very first happn Single Run in Amsterdam: a 5K through Vondelpark designed to turn sporty singles into real-life matches. With a DJ on the move, influencer buzz and a lively afterdrink, it was the perfect mix of brand experience, community and PR.
I took on the PR and secured coverage in top-tier outlets including &C, ELLE, Flair, Girlscene, Grazia, Happy in Shape and FEM FEM, putting happn right in front of its ideal audience.
happn launched Perfect Date: a new in-app feature powered by generative AI that turns chats into actual plans by suggesting date spots tailored to users’ personalities and shared interests. Less small talk, more real-life sparks.
To amplify the launch, I led a targeted PR push across Dutch news, lifestyle and tech media, securing coverage in Mashable, FHM, EMERCE, Flair, Dutch Cowboys, Girlscene and Nozie, reaching both tech-savvy innovators and lifestyle-driven daters.
For Valentine’s Day 2026, happn Netherlands flipped the script with Single Support, putting singles — not couples — in the spotlight. Backed by in-app research on financial stress and dating, happn supported three Dutch singles by covering 50% of their rent or mortgage for a month, turning insight into impact.
I translated the data into a PR story and secured coverage in JFK, Flair, EMERCE and Global Dating News, reaching audiences across lifestyle, business and the international dating industry.
Curious to see more cases? Feel free to reach out! I’d love to share my full portfolio with you.