Start-ups
In 2025, I worked with a range of exciting start-ups, helping turn their launches, brand stories and campaigns into visibility that truly resonated with their target audiences. From creating buzz among consumers to capturing the attention of potential investors, the goal was always impact.
Below, you’ll find a selection of the start-ups I partnered with, the role I played, and the results we achieved together.
For Effium, an innovative cookware brand developed with rocket technology that retains twice as much heat and allows you to cook faster and better, I led the PR for their product launch.
The story of the two young founders from Delft proved to be just as powerful as the pan itself. Both their innovation and their entrepreneurial journey strongly resonated with the media, leading to headline coverage in major Dutch newspapers such as De Telegraaf and AD. They were also interviewed and featured in a wide range of tech, business and food platforms including Bright, KIJK Magazine, Foodies Magazine, Culy, Quote and De Ondernemer.
In addition to PR, I supported Effium with their influencer marketing strategy and content creation, helping translate the brand story into engaging online visibility.
For Nũro Wear, a Dutch start-up bringing calm to an overstimulating world, I worked on the PR for the launch of their first collection.
The brand introduced stylish hoodies and trousers designed to reduce overstimulation, using sound absorbing materials. Inspired by a father wanting to create more peace for his child with autism, the story added emotional depth and positioned Nũro Wear as more than just a fashion label.
By translating this innovation into a strong media narrative around mental wellbeing, design and Dutch entrepreneurship, I secured coverage in outlets such as De Volkskrant, FHM, Bright, JFK, Techgirl and The Blue Note.
For MEJOR Technologies, a Dutch tech start-up tackling the growing threat of wildfires, I led the PR around their business story.
MEJOR Technologies develops software for drones that predicts and detects wildfires through advanced risk modelling. Founded by two Dutch entrepreneurs with a personal connection to the Australian bushfires, the company combines technology and purpose to protect ecosystems and communities worldwide.
By translating their complex innovation into a clear media narrative around climate tech and global impact, I secured coverage and interviews in outlets such as De Telegraaf, De Ondernemer, Quote, Dutch Cowboys and EMERCE.
Curious to see more cases? Feel free to reach out! I’d love to share my full portfolio with you.